Tokyo’s Internet Jesus Uses Secret Creed to Command 101 CEOs

To keep his people focused on the same goals, the founder, chairman, and president of GMO Internet Inc. uses a private creed he calls GMO-ism. It’s a set of values and philosophies he’s been crafting since 1995. “It’s like a religion,” Kumagai says in a Zoom interview. Clad in a white GMO-branded T-shirt, the 57-year-old looks at least a decade younger. “The heads of each business are the priests. And in that example, I guess I’m Jesus Christ.”